April 22, 2010

April 3, 2010

Microsoft,Apple,Google - Whose MAGic Awaits Us?

April 03, 2010 Posted by Vijay No comments
With just a day to go for the Apple iPad launch in stores across the U.S., it is also a good time for introspection. Introspection about how the mobile, computing and the internet world at large is shaping up. What is clear is that, as much as technology enthusiasts complain about Microsoft's lack of open source technology support, Apple is quietly doing the same, through a different route. Microsoft has achieved success imposing their own technology on millions of computers and laptops around the world, while Apple seems to be doing the same on its mobile devices. How? Simple, by tying its customers to iTunes.

Apple is what it is, due to its flawless products and amazing user friendly gadgets. I must say, as much as I am anti-Apple in terms of products, my experience of the iPod Touch for gaming purposes was stunning. Its response amazing. But what cuts the deal short of a real game winner is undoubtedly for being chained to iTunes. iTunes maybe revolutionary. But it only works for those who are willing to be loyal to Apple and its products. Else Apple's products are just bricks. Atleast as far as the iPods and iPhones are concerned. The iPad will be no different, and Apple will continue to weave its net of circumvention yet again. That the device maybe stunning or incomparable is a different matter altogether. If as a buyer I don't have the liberty to load any apps, or any games to my wish, or load songs as drag and drop is curtailed, it becomes cumbersome and downright irritating.

What Apple is doing is no different than what Microsoft has been doing with its PC marker for years now. The iPhone is proprietary to Apple and there is a strict screening process for accepting apps into the iPhone. Moreover, the iPhone platform is unique and can only make an Apple iPhone and never a Motorola or HTC phone. The extent of restriction that Apple is imposing reminds one of how it has been with Microsoft in the PC market. Apple is imposing itself in the mobile segment of music players, phones and now tablet pcs. Apple does not even support the ubiquitous Adobe Flash into its devices. Its more a statement at the masses saying, either you are with us or against us.